- > Charge as high a price as you can say out loud without cracking a smile.
- > Serve businesses, not people. People will do anything to not pay.
- > There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.
- ~ avoid unfavorable comparisons
- ~ prices are signals
- ~ actually -compete- on price or value!
- ~ be so much more expensive that it creates a new category
⋱ price
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- > There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.
- how to make the world a better place by building really good tools for learning﹖
- ~ actually -compete- on price or value!
- ~ build free ideas that spread, and expensive idea expressions that are worth paying for